China Media Group sets up collaboration platform with Africa
- In Reports
- 04:01 PM, Dec 01, 2021
- Myind Staff
China Media Group (CMG) has set up a new collaboration platform with Africa named as “Our African Partners: CMG Media Cooperation Forum 2021” which brings together under one umbrella CMG and African media.
The event culminated into a declaration signed by 36 media partners involving responsible public information disseminators, strengthening and deepening cooperation, and amplifying Chinese and African voices around the globe.
The forum also showcased cooperation projects between CMG and its African media partners, including an agreement on broadcasting Chinese films and TV shows with select African state broadcasters; an agreement between CMG’s Hausa Service and Nigerian media companies setting up a common platform for Hausa-speaking media; and CMG French Service’s media event "Sino-African Kungfu Show".
Huang Kunming, head of the Publicity Department of the CPC Central Committee, urged Chinese and African media to remain objective and impartial, and stand for justice. Both sides in the partnership will continue to treat each other sincerely and enhance people-to-people connection, he assured. Huang emphasized expanding digital benefits through innovation under the partnership.
Gregoire Ndjaka, CEO of African Union of Broadcasting, said “it testifies the common desire to appreciate the efforts made in this vast project” and presents the opportunity to start over on a more solid basis.
Media representatives, policy makers, media and communication scholars from China and more than 40 African countries attended the event which was held both online and offline in Nairobi.
CMG president Shen Haixiong said, “From the ancient Maritime Silk Road to the Belt and Road Initiative today, China and Africa have been going in the same direction.”
Iqbal Survé, the Chairman of South Africa’s Independent Media said, “China, we know, is a world leader in the space of online media and online technology. China has played a very important role in showing how technological advancement can work to the benefit of its people,” Survé said.
He further added, “We in Africa are hungry to emulate that particular example of China and to see how we can use technology in order to bring about better news flow and meet the aspirations of the African people.”
“Chinese and African media should seize the opportunities of a time of change and tap into potential for cooperation in areas including exchange of content, exchange of staff, and co-production,” Dr Ayub Rioba, the Director General of Tanzania Broadcasting Corporation, said.
Image Courtesy: Politics Nigeria
Comments